Worldwide bookmaker 1xBet claims it has an ‘unique partnership contract’ with the Billie Jean King Cup by Gainbridge, which it calls ‘the premier, year-long, international group competition in women’s tennis’.
The competition is opposed between groups comprised of players from individual nations, at several areas throughout the world, and is referred to as the females’s ‘Globe Mug’ of tennis.
According to the agreement, the 1xBet logo will be presented around the tennis courts used for the competition, and on other media assets throughout the playoffs, qualifiers, and finals.
The on-line wagering professional for sports states that as main wagering companion, 1xBet ‘will receive the legal rights to make use of the Billie Jean King Mug by Gainbridge intellectual property’.
Kerstin Lutz, chief executive of Billie Jean King Cup Ltd, was mentioned as stating in a joint press release: ‘We are happy to announce and welcome a brand-new sponsor partner for the Billie Jean King Mug, our Authorities Global Betting Companion, 1xBet.’
She added: ‘With their knowledge and experience collaborating with sports rights owners, we are delighted to see how we can bring the collaboration to life from the qualifiers in April onwards.’
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Mark Wilson, a 1xBet representative, was priced quote as commenting in the same upgrade: ‘Signing a sponsorship agreement with Billie Jean King Mug is an additional milestone in the background of 1xBet.
‘The contract with the most distinguished females’s national group tennis event is a purposefully crucial action that opens up brand-new chances for advertising the brand among followers of the most prominent tennis event.’
He included: ‘By buying women sports competitions, we contribute to the support of women in professional sports.’
According to the statement, the Billie Jean King Mug is referred to as the biggest annual global group competition in females’s sport, with a record 146 nations entering in 2025.
The 2025 finals were kept in Malaga, Spain, with the champions Italy taking home US$ 2.4 million in cash prize.